My Writing Process
How I Write
Contact and Communications Policies:
As we work together, it is important that we have easy, consistent communication. It is also important to dedicate time to writing and research, without interruption.
During our project, I specifically reserve Monday, Tuesday, Wednesday
If another schedule is needed, we can negotiate. Please understand
Of course, I encourage you to email or leave voice or text messages at
Discussing the Project and Questionnaire:
Before we discuss the project, I will send you a Discovery Questionnaire via email. Please return the completed Questionnaire as quickly as possible – for most clients, this is between 1 and 3 business days.
Once I receive it, I will review and study your answers as quickly as possible – generally between 3 – 10 business days. I will conduct any preliminary research needed. I’ll build a short Project Roadmap, which will save you time and demonstrate my understanding of the project. This Roadmap will be the basis for our Launch Call.
The Launch Call is a 20-minute call that we schedule in advance to discuss
Investment and Getting Started:
Following the Launch Call, I will draft and send you an Agreement. If your legal team has an Agreement, you can send that to me, and we may be
Once we both have signed the Agreement and the deposit is received, I will begin work on your copy as agreed.
Thorough knowledge of the product or service, as well as the target audience, is vital. I start with the information you send me, which may include customer profiles, user guides, marketing statistics, product samples, and interviews with your customer service and sales teams. I may even need to speak with department heads.
I will research the market, including your competitors, as well as
I am a huge fan of status updates. It helps
Clients’ preferences differ. Some like near-daily updates and some want to be left alone until time to review the next draft. So, I appreciate you letting me know how much communication you prefer while a project is underway. Please also let me know your preferred method of update, be it email, text, phone, etc.
I do require that you assign a single point of contact on your team to work with me, for the sake of clarity and efficiency for all of us. I will work directly with that person, and they can work with any of their team members necessary to obtain information or approvals.
Review of first drafts:
In the first draft review, we are targeting tone, message, and offer.
In reviewing the first draft, please note any changes you would like to make. I review all suggested changes within 24 hours of submission. Adjustments are made over the next 2-4 business days, depending on
While I recognize that you know your customers best and attempt to defer to you as much as possible, times do arise when clients make suggestions that I know will harm profits if implemented. You can count on me
After the first set of changes, additional fine tuning may be needed. Your satisfaction is paramount. I will happily work with you until you are delighted with the copy up to three total revisions.
Most clients find that one review after first draft is enough. When more
Once revisions are complete, I will share a final draft with you. At this point, you approve the copy by sending me an email stating that everything is ready for distribution.
Once I receive this final approval from you, I will invoice you for the remaining 50% of the project investment. The invoice is due upon receipt. I will make every effort to be prompt in responding to your requests and assume that, as a professional, you will do the same with my invoices.
Because the effectiveness of my work is so important, I will check that any graphical elements added by your design team enhance the copy, making it more effective, rather than detracting from or neutralizing it.
If I do see a concern that could hurt your response rates, I will let you know frankly. And if requested, I am glad to work with your design team in making any changes needed, so that the end version is as effective as possible.
Occasionally, fast-moving situations can require a change to final copy not long after it is delivered. I can make a minor revision within the first 30days of delivery if necessary.
Transition to Other Projects:
Post-project, you receive a complimentary follow-up consultation via phone. We will discuss what went well and where improvements can be made. We revisit the Discovery Questionnaire to discuss additional ways to uncover new profits. Where appropriate, we map out a new project, ensuring that you continue receiving
Contact Beth Withers Banning
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